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Why WordPress Maintenance Is so Important

Our Thoughts on Mak's WordPress Maintenance Advice

In the video below, Mak goes on to talk about the importance of management for your WordPress website, or any website for that matter. He makes very tangible arguements and gives solid advice. This quick video is well worth the watch, especially if you’ve never given WordPress maintenance a second thought.

His points mainly revolve around security, which is absolutely one of the biggest reasons to have constant management for your site, but there are also many other factors as to why you need it.

Maintenance plays a huge role in your website’s page speed and performance. A slow website can easily turn customers away, and very quickly too.

You want to make sure that your site is in top shape and ready to take on the amount of traffic you’re looking to gain. WordPress maintenance is the answer to that problem.

Though the video cuts off short in the middle of him speaking about WooCommerce hacking, we here at WP Optimizing can take a good guess as to what he was likely going to say.

Not only can hackers redirect your traffic if you own a WooCommerce site, they can also try to find sensitive information stored within your data such as credit card accounts, personal identification info, and even user passwords.

How WordPress Maintenance Relates to Security

Keeping your website managed on a regular basis will drop the chance of it being hacked dramatically. Remember, a hacker’s easiest target is a site that’s running out-of-date plugins, themes, and WordPress versions.

Lately there has been a surge of WordPress website hacking that has been taking place, especially in the U.S. In February of 2018, 18,000 websites were hacked in the U.S. alone and over 90% of those were built with WordPress or Joomla.

Hackers attack WordPress websites because they know that most people either manage their WordPress site incorrectly or not at all.

It’s a fact that websites are much safer when they’re consistently updated. The problem is that many WordPress site owners choose not to update anything because they fear it will cause problems. On the contrary, the opposite is true.

You have security for your computer… AVG, McAfee, Norton. Shouldn’t your website be just as safe?

Performance and WordPress Maintenance

There are many useful tools out there for testing your website’s page speed but the most common and noteworthy one would probably be GTMetrix. Try it by typing in your website’s URL link to test your page speed. If your site isn’t getting grades of “B” or better for both its PageSpeed Score and its YSlow, you’re in need of WordPress management.

You also want to make sure that your page load time is under three seconds. Unfortunately, a website that has a load time of over 3 seconds can lose up to 40% of visitors. It happens all of the time, people visit sites and if it takes too long to load they click away. Don’t let your site be one of those.

Bad visitor experiences can easily turn into bad online reviews of your website. There’s nothing worse than having a website that’s poorly reviewed by too many people.

On average, 74% of consumers will trust an online business if it has positive reviews. On the other hand, 50% of consumers will avoid a website unless it has at least on 4-star review.

You may not think it, but this is much extremely important to your site’s success and popularity. WP Optimizing can offer you faster page times, which can lead to more satisfied traffic. Happy customers will stay on websites longer, increasing the chance of them doing business with you.

Our Own Thoughts on WordPress Maintenance

When it comes to maintaining your site, you can either do it yourself or let professionals handle it for you. Either option is truly fine, but keep in mind that doing it yourself is more demanding. You’ll have to learn everything there is to know about WordPress maintenance and management to do it, but it’s possible. Not only that, you’ll also have to implement these strategies yourself.

Doing this can take a lot of time or researching, experimenting with plugins, and risking your website’s integrity by altering database files. If you don’t know your way around your website’s database and local host files, it’s probably best to avoid messing with them at all. One mistake could unfortunately take your entire site down.

Many WordPress maintenance companies offer their services for expensive monthly costs. WP Optimizing can offer you the same services AND MORE for a lot less than most agencies. Check out the WP Optimizing SERVICES PAGE for a full scope of what’s covered with our professional WordPress maintenance packages.

Daily backups of your site and its database, plugin and theme updates, WordPress core updates, and security checks are the basics of what a WordPress maintenance company will do for you.

WP Optimizing offers more in our lowest-priced package than many other WordPress maintenance companies offer on their highest-priced package.

WP Optimizing is a great team of professionals who perform these tasks every day. See what we have to offer.

Check out Mak’s video on Youtube here, or visit his channel.

Feel free to comment and let us know your own opinion on the importance of WordPress Maintenance.

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